The impact of video production with the magic of video editing is being seen on company web sites and on trade show display booths though out the country. Businesses both large and small are utilizing this dual pronged approach as a new marketing model which creates efficiencies and economy of scale.
Streaming Video
Companies are now having their needs met for streaming video, training videos, corporate videos, video productions for electronic press releases and marketing campaigns, and video editing services offered by full service video production and editing services companies. They have found that by working with the one stop shopping video production companies that the process is simplified, and doable at a price they can afford.
Video Shoots
The process typically will involve a team from a full service video production and editing company which will help them go from script to screen leaving no loose ends. The client need no technical knowledge and are quick to catch on in taking the suggestions of what works and what does not work in the world of video production by such companies. They are taking comfort in not having to deal with a number of disparate entities in putting a project together. This has allowed them to make up for their inability in the past to compete with the larger companies internal infrastructure of employees who were busily moving their marketing effort forward and overwhelming them with sheer force of numbers and of course those big dollars. So how is it being done?
Web sites are now displaying streaming video productions to hold the viewers attention. A study conducted by Columbia University indicates that a streaming video will hold a viewers attention at a rate of five to one over a static site showing just text and still images. That the retention rate of the viewer will be 150% increased than when viewing the aforementioned static site. In addition the study states that there is an 80% more likely hood of closing the deal or service when the viewer is exposed to a video production and streamed on a web site.
The trade show group in the marketing arm of a company jumps on the band wagon by sharing the video production with its Web site using a newly coined terms trade show display regenerative marketing. The exact or similar video production cut separately of slightly modified through video editing is shown at the trade show. People can easily look back to the company website for reinforcement or viewing up the chain of command.
Streaming Video
This type of dual marketing through the same medium is occurring more and more as companies notice not only a cost savings but a net gain in exposure one reinforcing the other during the course of the year. A money saver and revenue enhancer built into one model.
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